Platinum Blog

At HAR, we came up with a new and creative way to show these listings in a virtual manner. These Virtual Showings will allow you live stream it to your clients.

We all know that our world has been changed—in some ways forever. Meeting virtually and working virtually will likely become viable options for many of us moving forward.

As part of our ongoing site improvements, we are proud to announce an upgrade to our popular "Find a Pro" search function. With this enhanced feature, Platinum Agents can now customize their target city and zip code with our "Customize Find a Pro Results."

At HAR, we are always looking for new ways to promote your brand. Personal branding is all about getting your face and contact information out there.

The feature provides a quick way for consumers to see Open houses coming up in the next weekend in a local market. Agents also use this tool to promote local open houses with their brand and generate leads.

HAR.com looks at content sharing as one of the most valuable tools you, as an agent, can utilize to promote your brand. But the problem many agents face is, where do I get the content? This is where HAR can help.

Are you a new agent and just trying to figure out where to start? Well, we’ve all been there, and marketing your brand doesn't have to be expensive.

The new Open House Registry App is a real benefit for MLS Platinum subscribers. Agents can manage their upcoming open houses in one convenient dashboard and guests can sign in using the same app.

We currently display market areas based on an agent’s current listings or past sales within an area. This does not, however, allow agents to pick and choose the market areas they want to be associated with.

We’re now able to feature your current showings on your HAR profiles similar to how we already display your active and sold listings.

We’ve evaluated competitive sites like LinkedIn and other real estate sites to test the waters for implementing agent testimonials. We’re currently developing a testimonial system that allows agents to invite past customers and clients to share their feedback or provide testimonials.

HAR is committed to our members’ continued success and we are always looking to add more value to the MLS Platinum. We are excited to announce four significant enhancements we’ve made to the agent profile on HAR.com:

We are thrilled to announce the launch of a new product suite upgrade with Cloud CMA and Open House Registry App. The MLS Platinum upgrade includes CloudCMA to create stunning real estate CMA reports in minutes and the new Open House Registry App which allow agents to efficiently tracking open house activity using mobile device.

Explore our video library and learn how easy it is to set up and take advantage of MLS Platinum’s powerful features. These short videos provide an overview and set up instruction for applications included in your MLS Platinum subscription.

More than 11,000+ Houston agents are taking advantage of the Platinum subscription, designed to drive leads to your business and maximize your exposure.

It’s not news that the addition of images to nearly anything makes it infinitely more impactful. Same goes for website landing pages. And, since your website landing page is something you purposefully design to maximize its impact, you are pretty much obligated to include stunning images.

HAR is committed to our members’ continued success and we are always looking for ways to add more value to the MLS Platinum platform. HAR is now giving you more bang for your buck with Platinum Agent badges that will instantly set you apart from the pack.

On top of getting directions to your chosen destination, you can also add multiple addresses or MLS numbers and sort them any way you want. The resulting route can be optimized so that you take the best possible route through all the way points. You can also show the listings that are nearby.